Bluetooth Beacons

Use of Bluetooth Beacons:
These beacons are very useful and helpful little tags especially for marketing/ tracking/detecting/transaction purposes in the real-time. It is the base of the new technology raising in the market i.e. the IOT Technology based on artificial intelligence (AI). IoT is Internet of Things as the name itself suggests that this is a smart technology the creates an interconnection or a mesh between the different sections or things into an industry so the things work smartly and through the connection cycle or mesh created using these Bluetooth based beacons or sensors that is capable of storing, investigating, analysing, sorting, deciding, transmitting the data and carry out tasks accordingly. It has the capability of interconnecting the hardware and software.
 
Beacon in Marketing:
Bluetooth beacon is the best way to communicate with customers, uses proximity marketing, best way to showcase or to project your plus points and the product that you are up for in the market, it also helps analyse the like’s dislikes and transmit the message on the smart devices into the range and attract the customers.

Beacon in Tracking:
It can be used in many industries like manufacture, retail, real-estate, banking, etc. for tracking the valuable assets, objects, people or location. It makes tracking highly accurate.

Beacon in Detecting: 
Its accurate data analysis also can give you the description and genuinity of the product or brand you want to purchase in this ongoing trend of false branding.

Beacon in Transaction:
It promotes automated contactless transactions.

Bluetooth Beacon and RFID and Barcode:

• The RFID and barcode have comparatively low frequency, low accessibility, low accuracy, low distance coverage and depends all the components like adapter, antenna, transmitter, receiver, scanners/readers, and manual assistance in every process. Hence, higher maintenance, more investment and also no inherent capacity to smart devices.
• The Bluetooth beacon technology is completely automatic, totally wireless low on maintenance, cost-effective, has higher range and high accuracy, and uses the Bluetooth low energy technology that is no easily available in any of the smart devices and helps connect very easily. And additionally is smarter.

​Making smart choice is a smart decision!