History Of Bluetooth Beacons
How Beacons came into picture:
Apple introduced a device that works on a chip that catches the signals of the device entered or registered into the system which would track the object in real time, with help of the signal and its clarity the system would find out the distance of the object, more the noise more the distance more the distance the tracker ranged up to 70meters to be precise. The iPad, iPhone had an inbuilt chip that would receive the signals. Before it was limited to the apple devices, later they evolved and improvised now current iBeacons can also be read out with Android smartphones via certain frameworks or applications.
Later Based on similar concept Google launched the Bluetooth beacon technology that is BLE Beacons Bluetooth Low Energy Beacons.
What is Bluetooth Beacon?
Bluetooth Beacons are the smart sensor chip developed with help of Bluetooth Low Energy (BLE) technology and by intelligent Internet of Things technology IoT, these sensors are designed to keep the track of objects that you put the tag on. This tag has a unique code that is stored in the database of the centralised system which helps to track the object, collect the data, store the data, analyse the data and create the daily/weekly/monthly reports which makes it even easier to keep track and information for your analysis.
Hence this type of beacons are a boon for industry like Retail Industry where it is very difficult to track and Keep the report and needs lot of attention and manual work to do all this stuff.
vDots.io provides to you this latest technology understanding your business and its needs. vDots solutions based on Bluetooth beacon technology are namely vDotTrck for Tracking, vDotTalk for effective interaction, vDotDetect for genuinity check, vDotPay for transaction and vDotTrigger for analysis based improvisation.
What can Beacons Do? Or what are the Functions of Beacon?
Beacon can track a device/object in real time with latest smart Bluetooth LE technology.
Beacons can give away the stored information by sensing the Bluetooth installed device in the area nearby and also has the ability to receive the information captured from the device nearby, which is a great advantage for any business, you can use this technology to spread about your latest and upcoming deals and offers that you offer and attract the customers.
Analyse and Trigger:
Beacon technology is smart enough to track the pattern of events happening around and with help of the stored data it can create a daily, weekly or monthly report and also may help you improvise marketing strategies based on the tracking analytics of the beacon generated reports.
Beacons can help you make transactions at any kind of stores where the products, system have the Beacon technology installed and are interconnected, with the specific application installed into your own device of payment. This reduces the manual efforts, time and money consumed for the task to be accomplished.
It can help you detect the difference between genuine product and the non-genuine (fake) ones or also the genuine price of the product so that you buy the product care free.
It also helps you update or integrate or reminds you for the accomplishment of the pending task by tracking the older actions taken and gives to you the reminders, based on which you can easily complete the tasks without forgetting. Hence, reduces the risk of errors and helps your business grow.
Ultimately Beacons are life savers for any and every type of industry as multitasking is the key to success, Beacons helps you by all means.
Use of Bluetooth Beacons:
These beacons are very useful and helpful little tags especially for marketing/ tracking/detecting/transaction purposes in the real-time. It is the base of the new technology raising in the market i.e. the IOT Technology based on artificial intelligence (AI). IoT is Internet of Things as the name itself suggests that this is a smart technology the creates an interconnection or a mesh between the different sections or things into an industry so the things work smartly and through the connection cycle or mesh created using these Bluetooth based beacons or sensors that is capable of storing, investigating, analysing, sorting, deciding, transmitting the data and carry out tasks accordingly. It has the capability of interconnecting the hardware and software.
Beacon in Marketing:
Bluetooth beacon is the best way to communicate with customers, uses proximity marketing, best way to showcase or to project your plus points and the product that you are up for in the market, it also helps analyse the like’s dislikes and transmit the message on the smart devices into the range and attract the customers.
Beacon in Tracking:
It can be used in many industries like manufacture, retail, real-estate, banking, etc. for tracking the valuable assets, objects, people or location. It makes tracking highly accurate.
Beacon in Detecting:
Its accurate data analysis also can give you the description and genuinity of the product or brand you want to purchase in this ongoing trend of false branding.
Beacon in Transaction:
It promotes automated contactless transactions.
Bluetooth Beacon and RFID and Barcode:
Making smart choice is a smart decision!
Bluetooth tags: Bluetooth Tags also known as Bluetooth Beacons are the wireless sensors built using the Bluetooth Low Energy (BLE) technology. As these beacons use the BLE technology which is nowadays available in each and every smartphone, cell-phone, laptops desktops, tablets, headphones and most of the electronic devices. It makes it easier to connect with all these devices whenever in the frequency range of this tag/label/beacon. And eventually easy to transmit the information to these devices. It basically creates the two way communication with these devices which creates an information exchange and through this exchanged information the data can be analysed resulting into the desired output accordingly.
Beacons are the base of the latest technology Internet of Things. IoT is intelligent technology based on the concept of Artificial Intelligence AI.
Why is Bluetooth beacon used?
The Bluetooth beacon is mainly used for Tracking, Analysing, Communication and contactless payment. Customisation according to your business need and can be used in any and every type of business, is the beauty of this beacon technology.
Let us have a look at some use-cases of these Bluetooth beacons in different industries.
Bluetooth Beacons in Logistics: